Print still works. In many situations, print is still the best way to engage customers and partners.
However, the requirements are becoming increasingly demanding in this area too. For example, the specific situation of interested parties must be taken into account more and more when using print media. Above all, in the age of omnichannel commerce and omnichannel marketing, not everything has to be in print. That is why we link print with everything else – offering greater value at lower cost.
Especially for products with a large number of parameters and product relationships, in-depth information can intuitively extend the print presence to online and mobile channels – right through to simple online ordering from the retailer or completing the purchase in the web shop.
Designed and automated – whether print catalogues, price lists or data sheets
We support you from analysis/design, target group surveys (see also How B2B customers really use print/online), automated creation with print publishing tools and Adobe InDesign, to pre-press and print processing. Over the past 15 years, we have designed and automatically created over 100 print catalogues and image price lists. For example, for Buderus, Bosch Rexroth, Metabo, SFS, Binder, SICK, SOLA, MAICO and many more. We have summarised our most important experiences in our 11 golden rules for print catalogues.
