Bringing all channels together for your customers to create a single, unique experience is a major challenge. At INFOLOX, we provide you with everything you need to achieve this. From consulting and software selection to design, implementation and operation.
With our omnichannel potential analysis, we identify your most important target groups, personas, channels and touch points. We assess their maturity and work with you to develop a suitable strategy. Then we select the appropriate software. From PIM systems to CMS and dynamic print publishing to shops. In addition to powerful individual products, we also offer our PXP solutions for a holistic customer experience. We then guide you through the entire implementation process. And, of course, we operate and maintain your omnichannel solutions and continuously develop them further with you. Because omnichannel commerce is not just a solution. It is an ongoing path to success – professional and effective! Get in touch with us!
What is omnichannel product communication?
With an omnichannel solution, print, online, mobile, social media and stationary touch points no longer run parallel to each other. From the customer's point of view, they form a whole. In a continuous process, with the focus on the customer journey, the customer is guided to a decision in favour of your offer.
As in the B2C sector, B2B buyers, B2B retailers and specialist users of technical products now use all media channels. For information as well as for ordering. From the private B2C sector, they know the advantages of all channels working together. They increasingly expect these advantages in the B2B environment as well. That is why they prefer providers with strong omnichannel solutions.
Omnichannel is therefore not only important for companies that are already well positioned across all channels. It is much more of an opportunity for those who are just starting out with cross-channel marketing. This is because they can develop a consistent strategy, including a suitable process and system landscape.
With omnichannel, you can harness the power of all channels for your marketing and create a comprehensive user experience for your customers. 360-degree user experience for print, online and mobile.
Omnichannel, Multichannel, Crosschannel, Single Source – what is what?
Multichannel
Multichannel is just the beginning – marketing and sales are conducted through multiple channels rather than just one. Companies no longer rely solely on print media and traditional multi-level distribution. Instead, they also use the latest media and distribution channels. Today, online media is the most important new media. It continues to diversify with the emergence of new devices.
However, the multichannel concept is quite limited. Multiple channels can be used without "knowing" about each other. And without resorting to a common database and common processes. A print and a web catalogue can be created completely independently of each other. This has been the case for a long time and is still the case for some companies today. This is not very efficient. And it only brings limited additional benefits to the customer.
Single Source
It therefore makes sense to obtain information for all channels from a single source. This is where single source comes into play. Previously distributed data and media objects are consolidated in central systems such as PIM, MDM, MAM and CMS, which are connected to each other and to the ERP. All output channels now have access to a very high-quality data and content inventory. Automated processes become possible for all channels. Of course, this requires a change in data storage and data-related processes. The necessary consolidation process has therefore not yet been completed in many companies.
Crosschannel
Cross-channel is a further step. It involves connecting the channels with each other. A typical use case is linking the print catalogue to the online catalogue or web shop via product codes, or to smartphones and tablets via QR codes.
And Omnichannel?
Omnichannel now brings all these aspects together. At the same time, it brings about a radical change in perspective. Instead of technical feasibility, omnichannel focuses on the customer. This is necessary due to the continuing growth in the number of channels. It is obvious that designing and filling all channels separately is inefficient. It also confuses customers instead of clearly guiding them towards a purchase decision.
Successful and efficient use of today's channel diversity is only possible if all channels are consistently thought out and designed to work together through omnichannel marketing.
Why choose Omnichannel Marketing with INFOLOX?
Experience in use
INFOLOX is one of the few providers with genuine experience and many years of expertise in all the necessary service components. This includes comprehensive consulting, from strategy and project implementation to ongoing optimisation, creating the foundations for data and content, and implementation across all channels.
Seventeen years, over 750 projects and 500 interviews and workshops with representatives of the target groups, marketing and product management. This has enabled us to gain extensive experience of user behaviour and effective processes and systems.
Our consulting expertise is therefore based on practical experience rather than theory. We work with you to develop the best approach to omnichannel marketing based on your specific requirements. This applies to both the strategic approach and the implementation of the necessary processes, structures and systems.
Cross-manufacturer solutions
The basis for any success in the omnichannel sector is the correct preparation and storage of content and data. Product data in particular must be stored in a specially designed system, the Product Information Management System (PIM system). There are many different approaches to this. It is therefore important to choose the right product for your specific requirements. INFOLOX offers products from several manufacturers. These include products with integrated media management. The same applies to content management, e-commerce and automated print publishing. Here, too, we work with several manufacturers.
This enables us to select the best combination of software for you from across different manufacturers. In addition, we also offer the necessary interfaces for each combination. This also applies to connections to other systems such as ERP and CRM. With INFOLOX, you not only get the best combination, but also the assurance that everything will work together seamlessly.
With our PXP solutions, we have also combined the best systems from each discipline into a fully integrated overall solution. This allows you to easily and conveniently combine content and data from all sources into any page using a single tool.
Implementation for and with the client
Before introducing and implementing the solution, we will of course thoroughly assess your specific requirements for the omnichannel solution. Our experienced consultants use proven procedures for this purpose. They will guide you through the project on this basis. We will create a suitable data model for your content and data. We will transfer the existing data and content to this model and store it in the target system.
Such a project also presents a particular challenge for you as the client. We won't leave you to face this alone. Instead, we will give you guidance on your part of the tasks and support you with our extensive experience.
Operation with maximum performance and maximum safety
We also rely on the latest technologies for our operations. Our cloud solution in one of Germany's most secure data centres combines maximum performance with maximum security. Here, too, you enjoy the advantage of INFOLOX as a true full-service provider.
Continuous improvement
Successful omnichannel commerce is not a static solution. It is an ongoing process with continuous improvements. That is why we also offer you our ongoing support. Whether it's introducing new products, improving your content, utilising the contacts you generate or ensuring the best possible visibility in search engines.
As your professional and independent partner, INFOLOX supports you in the comprehensive planning, design and implementation of your omnichannel strategy!
