An online shop is often the best way to increase sales. But how do you get started? How can you combine your existing relationships with wholesalers and your own online shop without causing conflicts? INFOLOX works with you to find answers to these questions. With experience.
We also know from experience that successful trading always involves the successful communication of information. After all, information is crucial for every purchase. A good online shop is therefore always a good catalogue. With a good structure, well-prepared information on the details, a good search function and good product finders. Everything is consistently designed from the customer's point of view. And it can be found right at the top of Google.
In addition, the special features of trade must be taken into account. Especially in B2B. Be it graduated prices or conditions for major customers. The multitude of parameters and relationships between products also plays an important role. Used intelligently, they open up many opportunities for cross-selling and upselling.
Last but not least, a good B2B online catalogue or online shop is now fully integrated into the corporate website and offers a consistent customer journey from news, trade fairs, FAQs, tips and tricks to applications, solutions and products.
Quite a lot of topics? Not with INFOLOX. With us, you can see everything at a glance.
Strategic consulting for B2B content and commerce
It all starts with strategy. Goals. Most of the time, these are: more revenue, fewer costs! That's always right. But the devil is always in the details, in complex constellations. This is even more true when it comes to the digitalisation of marketing and sales. More specifically: e-commerce.
How to get started?
It all starts with some very simple questions. Which channel should you sell on? At first glance, having your own online shop is no longer the first choice. We live in the age of the platform economy. Amazon, Alibaba, eBay, Facebook and Mercateo are all available as sales platforms. However, they can also be used solely for marketing purposes. But are platforms relevant for you? And if so, which ones? And for which part of the portfolio? And with what type of contract?
Get started quickly and smartly with the MVP
The idea of the minimum viable product (MVP) as a minimally usable product comes from modern digital business. This is the first minimally usable iteration of a product. The MVP replaces the comprehensive start-up solution that has everything and can do everything right from the start. And therefore often enough does not come to fruition. Or takes far too long. Or becomes far too expensive.
Accelerated learning begins on the basis of the MVP. With agile methods. This allows you to quickly achieve benefits. And ensure that you are heading in the right direction.
There is a useful MVP in e-commerce for every company. For part of the portfolio. For part of the markets. With part of the functions. But quickly feasible. And thus an early start to accelerated learning and quick initial successes.
So the strategy can also mean: don't waste time. Get started. Gain experience. Learn. Keep getting better. Because it's always day one.
Find out which strategy is best for you with INFOLOX!
Agile optimisation with INFOLOX
When your INFOLOX solution goes live, you will already have many ideas for improvements and enhancements in mind. And we are still there for you after the project is complete. Because that's when accelerated learning begins. Success measurements with web analytics help you prioritise correctly. And we help you set up the appropriate tools and train you in how to use them. Further expansion can be carried out in small, agile steps. We will set up larger enhancements with you as a follow-up project. We will always provide you with comprehensive advice. From strategy to implementation details.
INFOLOX Product Experience Platform
Experience requires opportunities. Especially when you start with a small solution. Because you want to grow quickly. Simple systems with little scope for expansion are restrictive. Customers expect integrated user experiences. Nobody wants to be sent from the company website to the blog, from there to the catalogue and from there to the shop. Content, data, media and processes merge into one experience. For the user in the front end and for the manager in the back end. And that's right from the start.
INFOLOX created the Omnichannel Box for this freedom. It is your e-commerce experience platform. Start with a stand-alone shop. Connect a PIM. Integrate your ERP. Add documents and downloads. Product finder. Variant finder. Branch finder. Cross-platform search. Web to print. News. Trade fair information. Add further markets, languages and the portfolio. And so on and so forth. Build landing pages and micro sites from all of this. Link your print media to your website. Connect your web shop to your branches or retail partners via Click & Collect. All with one solution and from a single source. This way, you can move seamlessly from your website to e-commerce and omnichannel marketing.
Impartial advice and diverse solutions
Of course, we also offer stand-alone solutions. With the right system for your corporate website, blog or online shop. With or without a supplementary PIM connection. If you already know exactly what you want. Or because you want to focus on one aspect in particular.
INFOLOX is independent and manufacturer-neutral. We work with you to develop the best solution, including on the technological side. We are happy to advise you on which system best suits your requirements.
As your professional and independent partner, INFOLOX supports you in the comprehensive planning, design and implementation of your e-commerce strategy!
