From product communication to conversion – because without a web shop, there is no revenue!
Digital product communication has undergone rapid development in recent years and plays a crucial role in the interaction between companies and their customers, partners and other stakeholders. With the rise of e-commerce, social media and the digital transformation of business processes, it has become essential to present products and services optimally on multiple online platforms and to automate the associated processes as far as possible. However, this development brings with it a number of challenges that require a reorientation of data management and communication strategies.
Not all e-commerce is the same
The B2C/B2B sector has many additional requirements compared to the consumer sector. Customer-specific rules for discount scales and other pricing criteria, for example, only exist in this sector.
In addition, B2B online shops and e-commerce systems are increasingly being held to the same high standards of user guidance, convenience and customer journey as B2C consumer shops. This squaring of the circle requires the selection of software with the right potential and an integrator who understands the specific requirements and implements them professionally. We are the right partner for you in these areas, as well as for the operation, maintenance and support of your e-commerce system.
However, e-commerce encompasses more than just web shops. In the B2C/B2B sector in particular, uni- or bidirectional interfaces to third-party systems such as ERP are usually required. Data must also be made available for platforms such as Amazon or Mercateo or exchanged in punchout constellations.
B2C/B2B functional components for the front end
Product finder & filter: As a versatile filter solution, a product finder selects products from the range based on facets with filter attributes. It presents the results in the form of tiles, lists or tables.
Search & Autosuggest: As an additional means of accessing products, product groups, downloads and other content, a PXP includes an autosuggest function to support and accelerate the search for information.
Notepad & Wishlist: An important B2C/B2B function for planning, selecting and ordering products is the notepad. This helps customers to better organise and plan their purchases. Some PXP already offer multi-notepads as project management tools with import/export, printing, sharing, etc.
Product comparison: Based on individually definable comparison attributes, customers can objectively evaluate items and make informed purchasing decisions.
Download Centre: The Download Centre provides customers with a systematic overview of all media, including product catalogues, product data sheets, technical drawings, operating instructions and similar documents. This makes it easier for users to access relevant information and documents.
Checkout: If the products are also to be sold on the platform, a PXP or composable commerce solution also offers all the necessary functions such as shopping basket and checkout, whether with registration, login or guest order.
We provide manufacturer-neutral advice and carry out projects with any e-commerce and shop system. Our software partners in the field of e-commerce and shop systems are Sylius, Shopware and Pimcore.
