infolox created an international B2B content and commerce presence for the di-soric group of companies as a complete solution using the Omnichannel Box (Viamedici EPIM, CMS and shop with ERP integration in the cloud).
The Omnichannel Box proved to be exactly the right choice for the specific requirements of the established manufacturer in the field of industrial automation thanks to its ideal combination of standard software and framework – and infolox proved to be the right partner for the design, implementation and integration of the multi-system solution.
The di-soric product world, with its multitude of product features, product relationships and applications, is an ideal case for the use of a powerful PIM system – and equally powerful content and commerce software that makes this complex information available online with optimal usability and functionality. The specific requirements of di-soric's customers result in customised pricing that requires real-time price calculation. This meant that the solution had to have a B2B e-commerce component with a dynamic, bidirectional connection to the ERP system. di-soric has international branches and global sales partners in 47 countries, so it was also essential that the software and implementation partners had a solid grasp of a wide range of countries, markets and languages.
After a thorough selection process, di-soric opted for the Omnichannel Box from infolox and the EPIM system from Viamedici. infolox also impressed as a full-service B2B agency that, in addition to implementing the PIM, was able to design and implement the entire online and e-commerce presence as well as the fully automated creation of print publications such as data sheets and installation instructions from a single source.
The various sub-projects were carried out in parallel. The design for the PIM setup and for the online and print implementation went hand in hand, as did the setup of the PIM system, data migration and the implementation of the omnichannel box, including print automation.
As an open content and commerce framework with a range of standard functions, the Omnichannel Box comes with a variety of complex components that di-soric was able to use straight out of the box. These include highly flexible, configurable product selectors, powerful product comparison tools and a download centre that meets all conceivable requirements for international and multilingual objects as standard. In the e-commerce area, di-soric also uses standard components such as multi-brand lists, shopping carts, checkout processes and the dynamic, bidirectional ERP interface for prices and orders.
The advantages of an open framework came into play when it came to project-specific requirements. The complex selectors were not only to be used for products in a single product group, but for several products with corresponding pre-assignments depending on the jump point. This required various adjustments to data handling. In addition to the classic product hierarchy and selectors based on product features, additional access to the di-soric product world was created based on applications – also using selectors.
The range of interfaces is particularly broad. ERP-2-PIM imports master and control data for products into the PIM, where it is enriched, while PIM-2-ERP then transfers the publication status back to the ERP (which product is available for purchase where in the shop). PIM-2-SOLR transfers the product data to the content and commerce solution. Customer-specific prices, discounts and availability are dynamically retrieved via ERP-2-Shop, and orders are placed via Shop-2-ERP. The generic ERP interface of the Omnichannel Box was adapted to the di-soric-specific setup of ABAS for this purpose.
Varied editorial pages with many functional elements about the group of companies, its divisions and services were created independently using the layout designer of the Omnichannel Box from di-soric.
"We chose the Omnichannel Box with Viamedici EPIM because of its wide range of content and commerce functions, combined with flexible expandability to meet our specific requirements. infolox convinced us with its sophisticated components and implemented our individual requirements well. The complex interaction of our various systems benefits greatly from the fact that infolox, as a full-service agency, always has an eye on the big picture thanks to its overall responsibility," emphasises Volker Aschenbrenner, Director of Marketing at di-soric.
The new website launched from the infolox cloud with an international market and four languages, including Chinese. Differentiated country websites and further expanded e-commerce solutions will follow.
"Implementing the project for di-soric was an extremely positive experience for us, as we were able to work together with a highly competent customer to leverage all the advantages of our Omnichannel Box and our agency services in design, implementation, PIM and print. We are already looking forward to the planned expansions and upgrade stages – and to a long and exciting collaboration with di-soric!" adds Gunnar Fuelle, Managing Director of infolox.
Über di-soric: INDUSTRIAL AUTOMATION THAT SPEAKS YOUR LANGUAGE
The di-soric Group develops, manufactures and distributes a wide range of innovative sensors, high-performance image processing components, high-quality LED machine and signal lighting, and security technology products. The wide product range is rounded off by customised solutions. The products and solutions are mainly used in the areas of assembly & handling, robotics, packaging, and measurement & testing. The focus is on the automotive, food & beverage, pharmaceutical & cosmetics, and electronics industries.
About infolox: B2B content and commerce for industry and technical trade
infolox is a leading agency for omnichannel marketing, B2B e-commerce and product communication with a focus on system integration. From strategy consulting, conception and PIM system selection to implementation, customisation and integration to hosting, support and maintenance – infolox offers comprehensive solutions from a single source. With future-proof technologies and software products in the areas of PIM, e-commerce, content management and database publishing, infolox creates online catalogues, web shops, corporate websites and apps as well as print catalogues, price lists and data sheets.
Customers such as ACO, Binder, Bosch Thermotechnik, Bosch Rexroth, Endress Motorgeräte, Fixit Group, Grass, Kampmann, Pfleiderer Group, Metabowerke, Miltenyi, Sick, SMC Pneumatik, Tintometer and many others already trust in the expertise and experience of infolox.
