In an increasingly digital world, many companies face the question: Do we still need a print catalog — or is an online catalog or shop enough? The answer is: both — but properly interlinked.
The perfect combination: Print + Online = an omnichannel experience
A modern print catalog is far more than a printed product listing. It's an emotional door-opener, a tactile experience, and a valuable component of omnichannel marketing. But it only unfolds its full impact in combination with an intelligent online catalog or shop.
The online catalog as the digital core
Today, an online catalog is far more than a digital copy of the print catalog. It's an interactive, dynamic Product Experience Portal (PXP) — with product finders, configurators, comparison views, and direct access to data sheets, installation guides, or 3D visualizations. This is how information turns into a real purchase decision.
Linking print and digital cleverly
The future lies in interlinking both worlds: QR codes or deep links in the print catalog lead directly to additional digital information. Online catalogs draw on the same data sources (PIM, DAM) as print. Customers experience a seamless customer journey — from browsing to checkout.
Conclusion: Not either/or — but both!
Opt for an integrated catalog strategy that treats print and online not as opposites but as complementary channels. With INFOLOX as your partner, you can shape your product communication to be future-proof, cross-channel, and customer-centric.
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