OpenDXP is a fully open-source digital experience platform that combines PIM, DAM, headless CMS and composable commerce in an open, API-first architecture.
It is aimed at companies that want to operate digital platforms strategically, long-term and confidently – without licence dependencies, vendor lock-in or technological compromises.
Digital platforms need control – not dependencies
Many DXP and SaaS models promise speed, but in the long term lead to:
- Limited architectural freedom
- Rising licence and operating costs
- Dependencies on external providers' roadmaps
OpenDXP takes a different approach:
👉 Buy IT. Own IT.
Full control over code, data, operations and further development – today and in the future.
Why OpenDXP – from the perspective of IT and specialist departments
OpenDXP is not a "marketing suite", but rather a stable digital foundation for product- and data-driven business models.
core principles:
- 100% open source (GPLv3)
Transparent source code, no licence fees, no revenue limits. - API-first & MACH-enabled
Headless, composable and ideal for best-of-breed architectures. - On-premise, private cloud or hybrid
Operate where it makes technical, regulatory and economic sense. - Long-term investment security
Independent of manufacturer strategies and licence models.
One platform – clear responsibilities
OpenDXP integrates the central building blocks of modern digital experience architectures without unnecessarily mixing them up:
Product Information Management (PIM)
Centralised management of structured product data as a single source of truth – for catalogues, portals, commerce and sales systems.
Digital Asset Management (DAM)
Consistent management and cross-system deployment of media, documents and technical assets.
Headless CMS
Structured content, clearly separated from presentation – for websites, portals, apps and external touchpoints.
Composable Commerce
Flexible commerce functions for B2B scenarios, integrated rather than monolithic.
Ideal for B2B, industry and technical trade
OpenDXP is particularly suitable for organisations with:
- complex product structures
- multiple target groups and channels
- high integration requirements (ERP, PLM, CRM)
- long-term platform horizon
Typical application scenarios:
- B2B product experience portals
- Replacement or further development of existing Pimcore installations
- Central content and product data platforms
- International multi-site and multi-brand setups
OpenDXP + INFOLOX: Platform thinking instead of tool implementation
INFOLOX supports OpenDXP projects not merely as an implementer, but as an architecture and platform partner:
- Evaluation of existing system landscapes
- Target architecture based on MACH principles
- Clear separation of data, logic and front ends
- Sustainable operation in private cloud scenarios
result:
Digital platforms that can grow without having to be rebuilt.
Fazit
OpenDXP is the right choice for companies that want to own their digital platform – technically, organisationally and economically.
No licence traps.
No dependencies.
A platform that adapts to your business – not the other way around.
