CPQ stands for "Configure Price Quote" and thus for the digitalisation of the sales process for complex configurable products. For companies in B2B omnichannel commerce, the question today is no longer whether to digitalise their sales process, but rather which strategy to use to implement this – and which solution best reflects the chosen strategy.
The right solution integrates all product management and marketing processes that support the digital sales process as standard. Our long-standing partner for PIM systems, Viamedici Software GmbH, now also offers the right platform for the holistic digitalisation and distribution of multi-variant products with its Smart CPQ solution.
B2B omnichannel sales are really taking off, partly because purchasing decisions are now almost always made online. Digitally available information helps prospective customers find products and make an initial assessment. However, this is no longer sufficient for complex products with many variants. At this stage, customers want to understand whether and how the product can be adapted to their individual needs. That's why the perfect customer experience includes a CPQ system that uses guided selling to guide users through a user-friendly product configuration process.
The result: customers receive the information they need at every stage of the purchasing decision, from 3D visualisation and budget overview to a concrete offer.
Viamedici Smart CPQ combined with PIM/MAM, CMS and SHOP from INFOLOX: the perfectly orchestrated customer experience
With its Smart CPQ solution, Viamedici Software GmbH offers another building block for efficient digital B2B omnichannel sales. Together with the EPIM (Product Information Management) systems and the Omnichannel Box as a CMS/SHOP extension, customers have access to a comprehensive solution for implementing their individual customer experience. The different target groups are addressed via relevant content and individual web interfaces (UI). The configuration leads to the correct solution. Preconfigured products can be selected in the shop, adapted to individual needs and ordered directly. What works easily on the customer side also requires no time-consuming maintenance of the product model and master data on the company side. Existing product models (e.g. from SAP) are simply transferred – error-prone multiple maintenance of data is therefore no longer necessary. Product information for all channels involved is consolidated in the sense of optimal master data management – whether website, online catalogue, online shop or dealer portal.
Highest performance, scalability as needed, and flexible use in the cloud set new standards for CPQ solutions. Reducing complexity begins right at the start of the project with the transfer of product models and relationship knowledge from the existing system landscape.
Smart CPQ stands out because it ensures maximum performance and complexity in both offline and online environments, even though the CPQ solution was developed for the cloud without compromise.
"Product managers do not need to learn a proprietary modelling language and can concentrate on their core tasks. The implementation of modern and customised UIs is perfectly supported. Information silos are consistently avoided, because smart product master data management is of utmost importance for our customers' strategy. Viamedici Smart CPQ combines state-of-the-art software architecture with maximum user benefit."explains Armin Hespeler, Head of CPQ at Viamedici.
Companies that view product configuration as part of their omnichannel strategy require a solution that supports this right from the start when setting up and maintaining the product model. Different sales channels require differentiation in terms of presentation and product. In addition, there are sales regions or organisational units that have different requirements. Thus, the digitalisation platform of our partner Viamedici, in conjunction with our CMS/SHOP solution Omnichannel Box, turbocharges the processes behind the omnichannel strategy," adds Alexander Pircher, Managing Director at INFOLOX.
If you would like to learn more about CPQ, configurators and their integration with PIM/MAM, CMS and SHOP, arrange a non-binding consultation with one of our experts today.
