Following the introduction of the Contentserv PIM/MAM system and the creation of several print publications from the system, Tintometer has now relaunched its website. And with it, the next level with the latest technology: headless and API-driven CMS shop integration with a high-performance PIM connector.
To ensure rapid progress, a multi-pronged approach was chosen for the relaunch of the Tintometer Group's online presence: parallel to the design of the website, the technical introduction of the CMS components with layout manager and integrated PIM connector took place. All components used are part of the new, fully integrated omnichannel solution from INFOLOX, the Omnichannel Box.
With the Omnichannel Box, Tintometer relies on a highly innovative, best-of-breed omnichannel solution. As full-stack Symfony software, the Omnichannel Box consistently relies on the most modern and powerful PHP framework. It combines components from the leading enterprise open source programmes eZ Platform, Sylius, SOLR and Netgen Layouts into a uniform solution with connections to various PIM and ERP systems.
The Omnichannel Box uses a headless architecture that offers many advantages for users. Data from different source systems is not fed into the online channel separately, and the layout is not designed using different front-end configurators. Instead, the data is stored together in a separate layer in a high-performance data repository and from there connected to the available layouts by means of a comprehensive layout manager and made available online.
This makes it possible to mix content from PIM, MAM and CMS in a revolutionary way using simple drag-and-drop, using the same layout elements and thus creating a significantly improved user experience. This allows users to take on most of the publishing work themselves, without the need for developers. This makes it quick and easy to respond to the specific needs of different target groups. It represents the most flexible and modern approach that a medium-sized company can currently take.
The new online presence is now even more closely geared to the needs of Tintometer customers and offers additional functions. Thanks to its optimised information architecture, the new website guides users to their destination more quickly and offers various options for exploring all areas of the product world.
The most important changes: the two areas of water analysis and colour measurement are now available at a glance and with a single click. Those who know exactly what they are looking for can now search directly in their area of interest. Access routes via applications, parameters, industries or colour scales and standards lead directly to the information you are looking for. The new SOLR-based product finder paves the way to the device, reagent or accessory you are looking for.
Thanks to the responsive design, the new functions and access points can also be used anywhere on smartphones or tablets.
The innovations at a glance:
- extensive information on products
- Search function for safety data sheets
- Safety data sheets directly with each device and reagent
- Memo pad with favourites memory including function for quick enquiries
- download basket
- numerous additional search functions
- own press area
- continuously updated language versions
