In content and commerce projects, the focus is always on external target groups. In the HVAC industry, this means architects, planners, major customers and installers. But is that enough? We don't think so – because the full potential of a content and commerce solution can only be realised when it also provides optimal support for your own internal and external sales teams.
This was the case with our customer Kampmann. Immediately after the go-live and rollout of the website with a multifunctional online catalogue including a product finder, multi-notepad, download centre and calculation programmes, an internal client for the online catalogue was designed and implemented based on the existing platform consisting of PIM/MAM, CMS and online shop. Expanded with special target group-specific content and functions, Kampmann's internal online catalogue is now the Swiss Army knife for office and field staff.
To find the right product more quickly, employees can calculate the performance data for all products in the results list live at the product group level. The system temperatures can be set on a project-specific basis – the results show the heating and cooling capacities as well as the sound pressure and sound power levels directly.
With the internal catalogue, Kampmann employees can generate data sheets for a product variant "on the fly". These are based on PIM data and currently calculated performance data for the product on the website. The data sheet has a modular structure, allowing the desired content to be compiled and generated individually as required, from the cover sheet to product advantages, technical details, project-specific performance data, product description, CAD drawings and planning information. This document can be added to the customer's quotation, for example.
In addition, the internal catalogue provides access to an extended download centre and a product archive. A multi-brand note function, which enables employees to record products in a structured manner according to project or intended use and to generate tender texts for these collected items or use them as a basis for preparing quotations, rounds off the range of functions.
About Kampmann GmbH
With entrepreneurial vision and a constant drive for innovation, Kampmann GmbH & Co. KG has become one of the leading companies in the building services engineering sector. The family-owned company, based in Lingen in the Emsland region, operates internationally and now occupies a leading position in various market segments. Kampmann specialises in decentralised air conditioning units.
