QR codes are not only being used by SICK AG in more and more print media to build a bridge to mobile websites and other mobile content.
However, despite all the advantages of QR codes, it should not be forgotten that the target URLs stored in the printed QR codes cannot be changed retrospectively. Or can they?
The QR CODE MANAGER from INFOLOX makes exactly this possible: the target URLs can still be changed after printing, so that print publications always remain up to date – even if marketing campaigns have already expired or the target URLs on the corporate website have changed.
Due to its large product portfolio, SICK AG had a special requirement for INFOLOX: connecting the product information management system (PIM system) to the QR-CODE-MANAGER for the automated generation of QR codes. Thanks to an interface to the PIM system, QR codes for print publications can now be created automatically and transferred directly for publication.
"In order to further connect our print and online worlds, we have introduced the QR CODE MANAGER in collaboration with INFOLOX. This tool enables us to link QR codes to the PIM database. This allows us to generate QR codes for our print projects in a highly automated manner. In future, we will be offering our customers direct access to the internet in numerous print publications. As with the 'Golden Record' project, our collaboration with INFOLOX has once again been a resounding success!"
Clemens Meyer, Marketing Content Management Manager at SICK AG
