The whole is greater than the sum of its parts. This applies to the Kampmann Group as well as to the omnichannel solution that INFOLOX has implemented for the leading air conditioning specialist. Both know that good is never good enough – and are continuously improving the presence of all Kampmann brands.
Just as the three brands Kampmann, NOVA and emco create unique solution expertise for complex climate systems, the three pillars PIM, online with CMS and e-commerce, and print publishing form infolox's unique omnichannel box. The recent relaunch of the Kampmann website with extensive content and functional enhancements completes another phase of the ambitious omnichannel roadmap in this triad.
Frederik Vollmer, Head of Customer Strategy at Kampmann, is delighted: "With the relaunch, we have achieved an important milestone together with infolox. However, we will not be resting on our laurels: regular analysis of the customer journey with INFOLOX continuously identifies further potential for optimisation. On this basis, INFOLOX is continuously improving the online presence – and thus increasingly tailoring it to the needs of planners and other target groups."
Together with infolox, Kampmann selected, implemented and connected a PIM system (Viamedici EPIM) to SAP in just 24 months. Various electronic catalogues and exchange formats were created via the integrated ECAT system (Viamedici ECAT) as proof of concept. The first print catalogues were then implemented, followed by an online shop. In addition to the brand and corporate identity, the relaunch of the website includes an integrated online catalogue, product finder, download centre, integrated calculation programmes and configurators – all mobile-enabled thanks to the consistent use of atomic & responsive design.
The Kampmann Group's new website for top climate control thanks to INFOLOX combines an optimal user experience, clear user orientation, a conversion-optimised customer journey, additional benefits for contact acquisition and customer loyalty, and comprehensive information through supplementary media content.
Alexander Pircher, Managing Director of infolox, adds: "Our Omnichannel Box provides exactly the right technology for this truly demanding B2B online presence: SAP connection for PIM, headless CMS and API-driven e-commerce with drag-and-drop page builder – plus a wide range of modules for the best possible user experience. We call it "mixing is possible": content and functions from a wide variety of sources can be quickly and easily combined in a front end and back end, creating a unique 360-degree experience for users and editors.
Highlights
- Optimal user experience
Highlights include the clearly laid out online catalogue, which presents all products up to variant level in a clear manner. Integrated product finders guide users quickly and easily to the right product. - Clear user orientation
In addition to the product structure, the focus is on user-oriented areas of application for the products. The appropriate reference objects and products have already been assigned to each area of application in the PIM system. This enables an optimal user experience that is entirely geared towards the practical needs of customers. - Optimised for conversion
The integrated wish list allows products to be collected, saved and then downloaded as a tender text or sent directly to Kampmann as an enquiry. - Gaining contacts through added value
After registering, users can also use wish lists for project management. Multiple wish lists can be named, saved and linked. This enables simple, fast and flexible reuse of object-related compilations of products and systems. - Customer loyalty through added value
Thanks to the integrated calculation programmes, Kampmann products can be designed for different temperatures and outputs required in the property. The calculated performance data can then be integrated directly into the tender or quotation. - Comprehensive media coverage
All necessary media content for planners, architects and end customers is stored for each product: accessories, downloads, product advantages, videos and comprehensive technical data can be accessed directly for each product. - Direct customer communication via support chat
Last but not least, website visitors, mostly customers who are directly involved in the planning process, can chat directly with Kampmann technicians via the support chat and clarify the final details of their task directly online.
About the Kampmann Group
With more than 900 employees at 11 locations worldwide, the Kampmann Group, with its Kampmann, NOVA and emco brands, is one of the leading companies in the construction and HVAC industry. Kampmann systems for heating, cooling and ventilation now occupy a leading position in various market segments. The Kampmann Group is headquartered in Lingen (Ems).
