Just in time for the end of the 2013 summer season and the start of preparations for the upcoming 2014 season, INFOLOX has implemented a complete on-demand PIM & publishing solution for G. Ascherl GmbH for the production of print catalogues, flyers and e-business exports.
Customers of Ascherl, Austria's leading expert in boat accessories, can look forward to a further optimised catalogue, many new products and, as usual, the best service in 2014.
The leading solution components from prodexa (formerly jCatalog, PIM) and Xactuell from CODEWARE (publishing) were used. Both components are operated via an external infrastructure known as the "cloud".
"Thanks to prodexa's market-leading PIM solution, data maintenance for Ascherl's extensive product range is now child's play," says managing partner Gerhard Ascherl.
Thanks to the dynamic publishing approach with Xactuell, Ascherl can now not only produce its annual product catalogue fully automatically, but also use drag and drop to easily create other publications such as flyers, posters and brochures based on existing templates. What's more, data is updated by exporting the latest data from the PIM and importing it into Xactuell.
"We have worked with INFOLOX before and have been creating our catalogue from a PIM system for several years now. As we want to provide our partners and customers with even better and more diverse support in the areas of communication and sales in the future, further expanding the PIM and dynamic publishing environment was the logical and right step to take!"
Gerhard Ascherl Jr., G. Ascherl Ltd.
