INFOLOX is developing a web application for 3M (Switzerland) AG for the presentation and sale of popular Scotch® and Post-it® products via tablet devices as an interface between specialist retailers and end customers.
Tablet devices have already established themselves in the private sphere. But these little helpers have also become indispensable as smart support for field service and sales.
In collaboration with wholesalers PEG and Waser, 3M now offers its sales staff a web application as a sales tool that enables them to present a selection of the most popular products from the "office supplies" range clearly, quickly and convincingly on a tablet device.
What's more, sales representatives can immediately add products to a shopping list during sales talks with customers and forward the customer's order to their preferred 3M trading partner.
The solution should be simple and clever – just like Post-it® products themselves:
Presenting products and processing orders should be child's play. The requirements for this were anything but trivial. Numerous criteria of a complex distribution network were taken into account in order to satisfy all sales options and customer needs. The design of a clear user interface, easy handling of a tablet via touch functions and an individual collection and ordering process make this possible in a sales tool.
Collecting and ordering
The result and core of the intuitive 3M Post-it® application is the individual ordering process via a memo pad. This application is already the second successful application used in the field, which has been optimised for mobile devices at 3M Switzerland.
Fazit
The 3M customer service representative now has a representative tool at their disposal – state-of-the-art technology for the present and the future. Presenting a wide range of products is incredibly easy – orders are processed according to individual customer requirements, leading to a quick conclusion.
"With INFOLOX, we were able to successfully implement this ambitious project within the planned project timeframe. We will continue to expand and develop the cross-platform application with our partners in the future."
Justus Ruppel, e-Business Manager at 3M (Switzerland) Ltd.
