In the B2B sector in particular, MACH and Composable Content & Commerce offer the most modern, flexible and powerful architecture for connecting corporate websites, online catalogues, customer portals and B2B web shops to integrated content & commerce solutions or product experience portals, thereby digitising all marketing and sales processes.
The focus is increasingly on PIM/DAM systems and CMS for optimal management of product, service and company information. The online shop itself is becoming less important, as ERP and CRM systems such as SAP, Microsoft Dynamics and ProAlpha are taking the lead in B2B commerce. Availability and prices – often variable due to customer-specific agreements – are provided in real time directly from the ERP, while customer information comes from the CRM. All transactions such as orders, returns, complaints or address changes also flow back into these systems.
payload Sitebuilder by INFOLOX
ERP and CRM are therefore evolving to provide numerous services directly via interfaces – such as shopping cart and ordering, checkout, price calculation, order history, order status and address changes. This means that a standalone, comprehensive shop system is no longer necessary in many B2B scenarios. Instead, a customer-side front end that provides these functions and is integrated into the PIM/DAM-supported online catalogue is sufficient. This is precisely where the strengths of the interface- and service-oriented MACH approach come into their own.
The strength of INFOLOX lies in its MACH-compatible integration of PIM/DAM with headless CMS and page builders for implementing websites and online catalogues, shopping baskets as a basis for content and commerce. Checkout, payment, product comparison, order forms and wish lists, etc. can be integrated as independent services at any time. These self-sufficient, configurable MACH components communicate directly with ERP and CRM systems via interfaces and obtain content from PIM/DAM and CMS. In addition, preconfigured integration components for connecting PIM, DAM, CMS and ERP/CRM are already available in the cloud.
payload Pagebuilder by INFOLOX
This puts PIM/DAM and CMS/page builders at the centre of a modern B2B product experience platform or website with an integrated online catalogue as suppliers of content, data, assets, texts, metadata, structures and templates. INFOLOX offers an ideal MACH-based combination for this with viamedici EPIM as PIM/DAM and Payload as CMS/page builder.
About viamedici PIM/DAM
With Viamedici PIM 360°, you can create a centralised, reliable basis for all product information – including data on suppliers, spare parts and references. Even extensive portfolios with complex or customised products can be managed efficiently. This allows you to bring products to market faster, provide sales partners and digital channels with relevant information in a targeted manner, and improve customer experience, conversion rates and online sales. Dashboards, analyses and statistics give you a constant overview and allow you to act quickly and flexibly.
As companies increasingly thrive on content, multimedia content such as images, graphics, logos, videos, PDFs, audio files, 3D models and A+ content are becoming more important. With Viamedici DAM, you can centralise all your media data and ensure that it can be shared quickly and securely with employees, agencies, suppliers or distribution partners and integrated into digital channels. Automated processes increase data quality, shorten approval times and reduce personnel costs.
About Payload (CMS)
Headless CMS & Page Builder/Site Builder: Payload primarily takes on the task of compiling the structure and pages (page builder/site builder) from ready-made templates, components and building blocks and linking these to the content. It makes no difference whether the content comes from your own CMS via the API or from third-party systems such as PIM, DAM and/or other CMS systems via API.
Full support for the MACH philosophy: focus on microservices, API-first headless and cloud
Modern code: Written in React & TypeScript, iterate quickly and deliver solutions on time and under budget.
Future-proof: Payload is designed for extensibility and offers all the features of a backend framework, so your team can build anything, anytime.
Lightning fast: Payload's GraphQL API is 700% faster than the competition.
Marketing toolset: Create and manage content with a minimalist, intuitive user interface equipped with best-in-class features.
Strategy: Payload is part of Figma and therefore fully designed for optimised front ends with optimised UX/UI.
INFOLOX provides both systems as a hybrid cloud solution from a single source and enhances them with a preconfigured front-end theme, a page builder and numerous integration and functional components for content and commerce – provided as separate cloud services. We would be happy to present this powerful duo to you live in our demo system!