B2B Product Experience – Requirements & Solutions from INFOLOX

B2B Product Experience: All Channels from a Single Source with INFOLOX

Whether it's a website, online catalog, web shop, printed catalog, or electronic data exchange with trading partners — successful B2B communication today depends on consistent product information across all channels. This is exactly where INFOLOX comes in: as a vendor-neutral partner for industry and technical trade, INFOLOX combines modern PIM, DAM, CMS, and shop systems into a seamless Product Experience Platform (PXP) that manages product data, media, and content centrally and delivers it automatically to any desired output channel.

One Data Source, Many Channels

At the heart of every omnichannel strategy is a clean, central data foundation. INFOLOX brings together product information from PIM, DAM, CMS, shop, and ERP systems and makes it usable in a media-neutral format — for the B2B website and online catalog as well as for customer portals, web shops, print catalogs, price lists, and data sheets, along with electronic exchange formats such as BMEcat, GS1-XML, Datanorm, eCl@ss, ETIM, or Proficl@ss. This turns a single data source into consistent product communication for customers, trading partners, key accounts, and internal teams.

From Strategy to Ongoing Operation

INFOLOX supports companies throughout the entire omnichannel process: from consulting, conception, and UX/UI design through technical implementation and system integration to application service providing, hosting, and continuous optimization. This also includes professional project and change management, so that the rollout of new channels accelerates rather than slows down day-to-day sales. With over 17 years of experience, more than 750 completed projects, and numerous customer and target-group surveys, INFOLOX brings well-founded, hands-on B2B expertise to every project.

Websites, Online Catalogs, and Content & Commerce

A well-designed online catalog with product finder, comparison function, wish list, and download center forms the centerpiece of modern B2B websites. From this foundation, INFOLOX builds complete digital experiences — from the corporate website and customer and service portals to the B2B or D2C web shop with tiered pricing, cross- and upselling features, and seamless integration into existing sales structures. It's also possible to start with a lean minimum viable product in order to gather initial insights quickly and then develop the solution further in an agile way.

Print Remains Part of the Omnichannel Mix

Despite all the digitalization, print remains an effective channel. INFOLOX automates the creation of catalogs, price lists, and data sheets directly from the central data foundation using PIM integration and Adobe InDesign — up to date, multilingual, and closely linked to online and shop channels, for example via QR codes as a bridge between printed and digital content.

Electronic Catalogs for Trade and Procurement Systems

For structured data exchange with key accounts, trading partners, and e-procurement systems, INFOLOX creates electronic product catalogs in common formats and classifications. Product data from PIM and ERP systems is reliably converted into the appropriate target formats — for smooth integration with business partners' systems.

INFOLOX — Your Partner for Omnichannel Product Experience

Whether you're just entering B2B online sales, expanding existing channels, or undertaking a complete omnichannel transformation: INFOLOX combines many years of industry experience with technological independence and supports companies from the initial concept through to ongoing operation. This turns every product, on every channel, into a compelling success story.