Software manufacturers must understand that their systems need to interact with other systems as part of a solution architecture. This makes them fusion vendors and an important building block for future-proof digitalisation.
Fusion vendor management is one of the most important tasks of a data experience platform. It controls the interaction between systems and ensures a smooth flow of information. When the systems are in harmony, all assets, data and functions are available to create unique customer experiences. This is the core competence of infolox GmbH.
Thanks to the Fusion Vendor solution,MarketingandSalesalways have all the arguments at hand to positively influence purchasing decisions.
What do decision-makers need?
For decision-makers, this means that the very first step is to be clear about their strategy: how they want to communicate and through which channels; whether there will be changes to the product portfolio and how this will affect the target group and thus the output channels. Every detail that affects the future of the company must be included in these fundamental considerations. Only then can the digital roadmap be designed and, in the very last step, the selection of systems and the implementation of digitisation projects can begin.
Such a holistic approach is fundamental in order to be able to react quickly and flexibly to changes, challenges and problems in the end. This ability to adapt is the basis for constant visibility in the market and thus also for the brand's appeal.
What do marketing and IT want?
For several years now, corporate system landscapes have been undergoing fundamental change, triggered in part by the growing number of touchpoints with potential customers and the pressure to positively influence encounters and communication at these touchpoints.
The technological prerequisites lie in the opening and integration of all participating systems in order to ensure the availability of central data, but also to realise transparency, efficiency and synergy potential in internal company processes. However, it is important for companies to understand that creating these prerequisites alone does not bring about real progress. Rather, it is a matter of finally taking a holistic view of the design of system landscapes – detached from the systems used.